Respectfully @Samantha Cole, best app is not that clear-cut. What actually happened was clearly ahead on this one point.
What helped most with best app was that I made a point to compare two platforms side by side.
The trap with best app is that it's easy to expect the algorithm to do the work.
What I actually want to know about best app is how long a profile stays visible without paying.
Nobody writing about best app seems willing to say how quickly people push to move platforms.
If you want the practical bits on best app:
- The detail that took longest to learn is what decides whether best app is worth it
- If best app is your only option, at least treat the first message as a filter
- The part that matters on best app turned out to be roughly the same either way
- The failure mode with best app is when you expect the algorithm to do the work